What Is Off-Page SEO

Off-page SEO refers to all the activities done outside your website to improve its search engine rankings and authority. It primarily involves link-building, social media marketing, influencer outreach, and brand mentions to enhance credibility and trustworthiness. Unlike on-page SEO, which focuses on optimizing website content, off-page SEO strengthens your site’s reputation by earning quality backlinks from authoritative sources. A strong off-page SEO strategy helps search engines recognize your website as valuable and relevant, improving its chances of ranking higher in search results. In this guide, we’ll explore key off-page SEO techniques to help grow your online presence.